It is a very fun thing - this right to occupy a chunk of cyberspace, and to fill it up with my own opinions, ideas, rants and raves. But like all rights, it comes with its share of responsibilities. For instance, I must make a sincere effort not to publish false information, I must check and repair links regularly, and I must never, ever force my visitors to listen to a cranked-up MIDI of “You Light Up My Life” while they fumble for the mute key. It’s all part of being a good citizen of the Internet community.
It’s kind of like that with network TV.
Brief history lesson: decades ago, when government wanted to encourage companies to get into the radio and TV business, the FCC handed over the rights to broadcast over chunks of the electromagnetic spectrum to stations across the country, at a cost that closely resembled “free.” When, in the fullness of time, it became evident that broadcasting was going to catch on, the cost to occupy the airwaves moved up from “free” to “buckets of money.” Any new tenant of the spectrum — say, a cell phone company — pays a big ol’ fee. But the networks are still sailing along with something much like their original cherry deals.
Because the networks benefit from the public’s generosity, the FCC figures they owe the public something in return. Specifically, they owe us programming that does something beyond amusing, titillating and satiating our desire to watch strangers suffer humiliations for a chance to win cash prizes. They owe us information, and they owe us education. And by “us,” I mean you, me, and especially all of our kids.
For many years, this has been the cause of some struggle. On the one hand, the networks (being businesses) would like to maximize their revenue by airing wildly popular shows appealing to persons with a combination of A) lots of time on their hands, B) disposable income, and C) poor impulse control. Perfectly reasonable desire. On the other hand, the airwaves don’t belong either to the networks or to select careless consumers; they belong to the public. That is why the FCC has passed guidelines regarding program content, to try to ensure that there is some balance.
One recent set of guidelines, passed in 1996, requires that three hours of a station’s regular weekly schedule between 7AM and 10PM must be set aside for core educational children’s programming. To meet the FCC’s standards for core programming, the shows which a station identifies as its educational and informational programming for kids must meet some criteria. Specifically, such a show must:
• have education of children as a significant purpose;
• be regularly scheduled;
• be identified on air as educational programming.
To me, the most interesting of these criteria is the first; the emphasis on the word “significant” is my own.
Although I am no longer a regular television viewer, I do try to be aware of what’s on. So I went looking to find out what’s passing for “significant” education on our local Cleveland stations these days.
So far, the most recent list I’ve been able to uncover dates from about two years ago. A little yellowed and dry at the edges, but sufficient to give me an idea.
Although I did raise my eyebrows at the appearance of “Baby Looney Tunes” on the same list with Marty Stouffer’s venerable “Wild America,” the more intriguing item was not a particular program, but this line at the bottom of the list:
Note: It is the broadcast station - not the FCC - that has determined that a program is specifically designed to educate and inform children and whether it satisfies the definition of core programming.
Now, to me that sounds a little like letting my fourth grader define what I mean by “a clean room.”
If you’re skeptical about how honorably our Cleveland stations are adhering to the spirit of the FCC guidelines in providing meaningful educational programming, you aren’t alone.
This week, OC Inc, the United Church of Christ’s media justice office, is gathering together parents of young children, educators, and other stakeholders in broadcast television to challenge the licenses of stations that are not meeting their responsibility to their youngest viewers.
To find out more about how broadcast TV is supposed to be serving your child, or to share your own story about how your child’s needs aren’t being met, you’re invited to a briefing with former FCC Commissioner and current OC Inc. Managing Director Gloria Tristani at 9AM, Thursday, 10 February, 2005. The meeting will be held at Church House, 700 Prospect Ave, Cleveland OH. Call Megan Hoelle at 216-737-2179 for details and to let her know you’d like to join them.